Archive for the ‘Environment’ category

The Fun Theory

November 4th, 2009

I’ve been noticing a trend recently among car makers who are implementing game play in their products to change otherwise ingrained behavioral patterns. Note the following sequence of events:

First, a week ago, I was forwarded an email from my father which had a link to The Fun Theory. This is VW’s site wherein they try to get people to recycle more, or clean up their refuse, or even, god forbid, take the stairs occasionally. Here are the 3 videos from their site which are all delightfully addictive.

Next, I was watching TV when I spotted a commercial featuring a the new 2010 Ford Fusion. I’m unable to find the commercial, but below is a nice demo video. Notice around 45 seconds in, how increasing your MPG allows you to magically grow a tree or a bush or whatever that plant is. If driven in Florida, it will even sprout oranges.

The last component of this trifecta appeared before me in a brief apparition last night when I saw a commercial for the new Honda Insight Hybrid with “Eco” mode. The Honda site has a nice, albeit un-embeddable video which can be viewed here. Honda goes a few steps further than Ford and will notify you via 3 different meters how efficiently you are driving: 1) a color gradient which shifts from  green to blue as your MPG decreases, 2) a bar graph which will tell you if you are braking too hard or accelerating too quickly, and 3) surprise, surprise, plants that bloom when you are being efficient.

The true testament to whether these are gimmicks or  not will be whether or not the 2011 editions of these cars will have the same notifications. I personally think that Honda has the right idea with the acceleration/braking bar graph and the color gradient…I just think a plant growing is too cheesy to be effective. Honestly, a better implementation of game play would be to set up target MPG’s and then see if you can surpass it with each tank of gas. Ford/Honda could even have a website dedicated to high scores – it would be an arcade game for adults! Let’s be honest, who wouldn’t drive like an 80 year old woman with cataracts in order to conserve gas then?

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Ignorance is Bliss

June 10th, 2008

A few days ago, I was grabbing some lunch in Harvard Square and I was asked by a petitioner if I wanted to “save the environment”.  I stopped and said that in fact I do (this is actually true, I do think that saving the environment is a good thing), but proceeded to not take any of their claims at face value.  In short, this group wants people to donate to pay lobbyists whom will presumably argue on behalf of a bill which will cut carbon emissions 20% by the year 2020. This is a noble goal, but being somewhat of a smartass I decided to question them. Here’s a brief rundown (of course, creating a strawman whereby I sound like a genius and my opponent sounds like a nincumpoop):

Q: How much carbon does a 20% reduction represent?

A: I don’t know, but 20% will save the environment!

Q: What exactly will this bill do?

A: It will cut carbon emissions by 20%.

Q: No, I understand that, but how exactly? Do you force utilities to stop producing power? Are there demand side restrictions? Do you mandate renewable resources be used?

A: I don’t know exactly, but every little bit will help.

Q: Uh, okay. So what renewable resources are we talking? Solar doesn’t really help much up in Boston, nor does Geothermal…Are you talking wind turbines? In which case, people on the coast don’t want them…

A: Yeah, I know. That’s gonna be tough.

Q: Does your bill provide incentives to utilities to engage in Energy Efficiency?

A: I don’t really know. You can check our website to see.

At this point, I thanked the petitioner and went on my way. Through my questioning I realized what a religion the “green movement” has become.  This person had no idea what the solution to any of our Carbon problems really were. In fact, this person didn’t even have a grasp on what the nature of the problem really was other than the fact that global warming emissions are bad.  My only real question becomes, why are you working for something you don’t have any idea about?  Through my two years as an economic consultant, I’ve modeled Wind Turbine farms, I’ve studied the financial effects of demand-side energy efficiency programs, and I’ve gotten a decent feel of the utility industry as a whole. While I’m no expert, I do know that solving this problem is going to be a hell of a lot harder than paying a lobbyist to help pass a bill with no implementable mechanics, no enforcement, and no money. We need massive government and private equity investment in renewables, we need to give utilities decoupling in order to encourage energy efficiency, and we need individuals to start being more conscious about our energy consumption (I, for one, am terrible when it comes to turning off my computer when I’m not using it, as well as various other appliances).

I’ll sign a petition when one of these groups tries to pass a bill that actually does something and allocates X million dollars to renewables research, or wants to allocate funds to create a Smart Grid.  Then again, maybe this petition will really work by educating individuals about their own impact on the environment.

Lastly, this is going to cost  lots of money, and individuals are going to need to pony up either in terms of electricity/gas bills or in more taxes. Sadly, I’m pretty sure in times of economic uncertainty and rising fuel costs/inflation, consumers are going to choose their pocketbook and try to pass these costs on in a way that isn’t feasible. Besides, the budget is already taxed to the max, with Deval Patrick’s hope’s for more money resting on building casinos…something might have to give.

Anyways, if you think you’d like to support their cause, please visit www.environmentmassachusetts.org

Fun Carbon Fact: the amount of heat released by carbon over its entire lifespan is equal to 200 times the original heat created when the carbon was produced.